The holiday season is more than just a time for festive decorations and office parties; it's a golden opportunity to connect with your team on a human level. One of the most personal and impactful ways to do this is through a Christmas card. In our digital age at BSIMB, where we champion products that keep memories alive on digital calendars and frames, we believe the written word in a card holds a unique, tangible power. It’s a moment to pause the relentless stream of emails and express genuine appreciation. But the blank space inside that card can be daunting. What do you write that is both professional and sincerely heartfelt?
Why the Message Matters More Than You Think
A Christmas card is not just a seasonal formality. It is a direct reflection of your company's culture and your regard for the people who help build it. A generic, mass-produced message can feel cold and impersonal, potentially undoing the goodwill you intend to create. Conversely, a thoughtful, well-crafted note can boost morale, reinforce an employee's value, and strengthen their connection to the company. It’s a small gesture that says, 'I see you, I appreciate your specific contributions, and I’m glad you’re here.' This personal touch is the cornerstone of a positive and loyal work environment.
Key Ingredients for a Meaningful Message
Before you put pen to paper, consider the essential elements that transform a simple greeting into a meaningful message. Every card should start with a warm, specific greeting, using the employee's name. The core of your message should be genuine gratitude. Move beyond a simple 'thanks for your hard work.' Acknowledge their effort, a specific project they nailed, or a positive quality they bring to the team, like their collaborative spirit or relentless optimism. It’s also the perfect time to look forward, expressing excitement for the year ahead and the role they will play in the company's future. Finally, extend warm wishes for their holiday season and the new year, hoping they get well-deserved rest and joy with their loved ones.
Finding the Right Words: Templates for Every Situation
To help you get started, here are some adaptable templates categorized for different scenarios. Remember to personalize these with specific details to make them truly your own.
For a General, Sincere Message to Your Team
This is a great all-purpose option that feels warm and inclusive.
'Dear [Employee's Name], Wishing you a wonderful holiday season and a happy New Year! This year has been full of challenges and triumphs, and I am so grateful for your dedication and positive attitude through it all. Your contributions to the [Specific Project or Team] have been invaluable. I’m looking forward to achieving even more together in the coming year. Enjoy a well-deserved break and cherish the time with your family and friends.'
For Recognizing Outstanding Contribution
When an employee has gone above and beyond, make sure your card reflects that.
'Dear [Employee's Name], As this year comes to a close, I wanted to take a moment to express my deepest gratitude for your exceptional work on [Specific Project/Achievement]. Your innovative approach and commitment to excellence were pivotal to our success. It’s a privilege to have you on our team. Wishing you a joyous holiday season and a fantastic start to the New Year. Thank you for all that you do.'
For a Newer Employee
Make a new team member feel welcomed and valued from the start.
'Dear [Employee's Name], Although you’ve only been with us for a short time, you’ve already made a significant and positive impact. Thank you for jumping in with such enthusiasm and fresh ideas. We’re thrilled to have you on the team and are excited for what we will accomplish together in the year ahead. Wishing you a very happy holiday season and a wonderful start to your journey with us.'
A Personal Touch from BSIMB
I recall a year at BSIMB when we were launching a new feature for our digital picture frames. The team was working incredibly long hours, and the stress was palpable. That December, instead of a standard company-wide email, I spent an evening writing individual cards. For one developer, I mentioned how I admired her calm problem-solving during a last-minute bug crisis. When she returned after the break, she told me that the specific mention of that stressful event, and the recognition of her handling of it, meant more than any bonus. It showed I was paying attention. It solidified for me that these small, intentional acts of appreciation are what truly build a resilient and dedicated team.
What to Avoid in Your Christmas Card
Just as important as knowing what to write is knowing what to leave out. Avoid overly religious messages unless you are certain of the employee's beliefs and your company culture supports it—'Happy Holidays' or 'Season's Greetings' are universally safe and respectful. Steer clear of generic, copied-and-pasted phrases that lack personality. Don't bring up work-related problems, deadlines, or any negative topics; the card should be a respite from those pressures. Finally, avoid humor that could be misconstrued or be seen as unprofessional. When in doubt, sincerity is always the best policy.
The Lasting Impact of a Simple Gesture
In a world dominated by digital communication, a handwritten card is a powerful artifact. It’s a physical token of appreciation that an employee can hold onto, display on their mantle, or—as we at BSIMB love to imagine—even capture with their digital picture frame to see throughout the year. Taking the time to craft a personal Christmas card message is an investment in your most valuable asset: your people. It reinforces their value, strengthens your relationship, and sets a positive, collaborative tone for the year to come. So this holiday season, pick up a pen, and let your team know just how much they mean to you.